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The method
How we engineered your new hero
Every word above earns its place. Here’s the framework we used to rebuild your above-the-fold so the right visitor feels addressed instantly — and acts.
Framework breakdown image
Generated visual goes here.
01
ICP callout
Names exactly who it’s for in 2 seconds.
02
Headline (5 parts)
Done-for-you + mechanism + ICP + timeframe + dream outcome.
03
Subheading
Risk reversal — lowers the perceived downside of acting.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”